If you're sending your products internationally, this article will guide you through the steps involved in creating and publishing your product sheets to different target markets.

In this guide you will find

(étoile bleue) Identify target markets

The first step, when you want to publish your products in several countries, is to identify your target markets. To define the target market for your product, select the countries you wish to publish your listing in the ID > Marketing Scope section.

You can add several countries by clicking on the image-20241118-111113.png button.

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If your product sheet is only intended for some of your customers in a particular country, you can refine your selection by clicking only on your target customers in the ‘Connectors’ section.

Publication will not be possible for any country or connector not specified.

To find out more : https://equadis.atlassian.net/wiki/spaces/UMG/pages/3389685767/ID#%3Aflag_on%3A-Marketing-scope

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(étoile bleue) Manage your data in different languages

As you want to send your product sheet to several customers in different countries, your data will need to be entered in different languages.

When you select a connector, the local language of the country is automatically applied to the product sheet.

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You can navigate between the different languages by changing the flags next to the multilingual fields. If you don't know how to use this feature, read this article: https://equadis.atlassian.net/wiki/spaces/UMG/pages/3083862401/Datasheet#%F0%9F%87%A6%F0%9F%87%BA-Manage-your-data-in-multiple-languages

To save time on translation or content generation when creating your product sheet, AI is available in Gaia. To find out more : https://equadis.atlassian.net/wiki/x/I4Dzyw

(étoile bleue) Add specific information

Some of the data in your file applies to all your customers, while other data can be differentiated according to customers and target markets. The Multi Markets function allows you to set different values for the ‘Dates, Price, Main Visual and Marketing Information’ fields depending on your customer.

This applies to all fields with these symbols image-20241204-171749.png image-20241204-171758.pngon the right.

Read this section for more information:https://equadis.atlassian.net/wiki/spaces/UMG/pages/3083862401/Datasheet#%3AWorld%3A-Management-of-multi-recipient-fields

You can also indicate the target market on your photos and add different photos for each country.

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To find out more about the visuals : https://equadis.atlassian.net/wiki/x/XIAFu

(étoile bleue) Create your logistics

When it comes to creating your logistics, there are two possible scenarios :

You are sending your product to several target markets using the same logistics, you can add several target markets. See this section for more information https://equadis.atlassian.net/wiki/spaces/UMG/pages/3083993466/Logistics#Add-target-markets

Your logistics are different in each of your target markets, so you'll need to create different logistics. Follow this section for more information https://equadis.atlassian.net/wiki/spaces/UMG/pages/3083993466/Logistics#Several-logistics-for-the-same-product

(étoile bleue) Publish to your customers

Once your files have been created and completed, you can publish them to your customers.