Publish to Sephora
- Pauline Cussonneau
This article contains all the specific information about this connector. By following all these elements, you ensure that you can confidently publish your files to this recipient while minimizing errors.
Specificities for this connector | Yes / No |
|---|---|
Yes | |
Tariff management / specific tariff descent | No |
Tender management | No |
Yes | |
Yes |
Extension and/or specific fields
Extension Sephora
Sephora has a unique extension integrated into the product sheet. It includes specific, mandatory fields to be completed, such as Merchandise Group and Sephora Commercial Category.
In these sections, the top category/section selected will dynamically refine the nature of the relevant main categories and sub-categories, as well as the target, range and nature of the product.
Photos - Position on the site
Tell the Sephora team where you want your visuals to appear on the Sephora website. Simply select a photo, then define its order of appearance using the “Position on site” field in the descriptive data on the right.
Net capacity for sets
How to calculate the Net Content of your Sets?
In the Net Content field, follow these simple steps to determine the total capacity of your products:
For a set of products of the same format or different sizes (in the same unit): Add the net capacity of each item.
Example: A set containing 1 product of 30 ml and 1 product of 50 ml gives a total net content of 80 ml.For a set of products in various formats (g and ml): Only add the net capacities expressed in ml.
Example: A set with 1 product of 50 g and 2 products of 100 ml gives a total net content of 200 ml.
Create Testers
To create your tester, you can duplicate your original product and add the EAN of your new product.
Go to your product sheet and navigate to the Marketing Information section. Select the "Tester" format type
In Extension Sephora, make sure your product is correctly set as DEMO or TESTER in the Merchandise Group section.
The tester must have a different EAN from the original product. If not, you don't need to create it on Gaia.
In the module “Prices, Taxes and customs”, the base price is set on 0.01 Euro by default and cannot be changed for all testers.
Specific Features
Sephora's comments
After publishing your products, validation by the Sephora teams is required. If some products are not approved, Sephora will provide detailed feedback on the points that need to be corrected. Be sure to regularly check the status of your products and review any feedback from the Sephora teams.
To make it easier to track your publications and the actions to take, different statuses have been created to guide you at each step.
Need help finding this information? Check out our guide: https://equadis.atlassian.net/wiki/x/IQAkxg
Warning data
Fields marked as mandatory must be completed immediately.
Marketing data (Photos, Marketing message, List of ingredients, etc.), indicated with a warning message, will also become mandatory 5 weeks before the start date of consumer sales.
If the remaining mandatory fields are completed and some marketing data are not, your product sheet remains publishable as long as the sales start date is more than 5 weeks away.
More than 5 weeks before the start of consumer sales: marketing data is not mandatory.
Less than 5 weeks before the start of consumer sales: marketing data is mandatory.
You have published a product sheet to Sephora without certain marketing data. If the Category Manager approves your sheet, it will have the status Warning - Referenced Product.
Consult this article for more information.
Other
Sephora has a unique and simplified logistics management. Check out this article to learn more:
If you publish your products in several countries, follow this practical guide: